ARMANI | SILOS
If you’re ever passing through Milan and have some time to spare, I highly recommend the Armani/Silos Exhibition.
You will need about an hour to go through four floors of carefully curated rooms in this lavish and architecturally well-designed building.
It is tricky to find once you get off the train assuming you take a train from the center, especially for someone whose phone decided to stop working – taking Google Maps with it.
I walked through beautiful areas of Milan I otherwise probably wouldn’t have seen.
I walked for almost 2 HOURS.
…this is literally the story of my life.
When you first arrive, the building is hidden in a small roundabout near schools and other buildings.
The entrance is simple, understated and very elegant – in other words, very Armani.
Once inside, you are transported into a sophisticated world where fashions, both past and present, collide. The lighting, the music, the space – all work together to give you a complete experience.
Your journey begins up the first flight of stairs where you are immediately drawn to the displays set before your eyes. The mannequins are installed so that you can walk in and among them, not on a platform or from a distance – you are literally standing eye-level to each and every one of Giorgio Armani’s creations.
There are security guards on each floor. While they leave you alone for the most part they will warn you not to touch anything and will even come up to you if they think you are even considering touching something.
…Unfortunately, I speak from experience.
One of my favorite things about this exhibition is that each look is labeled with the year/season it was created for.
When walking from room to room you can really appreciate and identify the key trends that were relevant each season.
The Best Part
THE ACCESSORIES! OH THE ACCESSORIES!
This may or may not have been where I was approached by a security guard…
It totally was.
The detail put into each and every garment is what sets Giorgio Armani apart from the competition. Whether it is beading, feathers, embroidery, sleeve details or collar shapes – his designs have it all.
As you walk from room to room, these subtle but masterful design choices are evident in every single garment.
On the top floor of the museum, there is a cool digital archive that gives you tons of information including:
→ Sketches related to the ready-to-wear and couture collections on display
→ Photographs of the clothing + accessories on display with the inspiration for each
→ Images of the stars who have worn the clothes on display
→ Fashion shows and advertising campaigns This last one was my personal favorite!
There is a beautiful Armani Cafe if you get hungry after all that walking from room to room.
Also, the bathrooms are definitely worth checking out…THEY’RE GORGEOUS!
I give you nothing, if not the complete experience.
Armani/Silos – 40 Years of Fashion
Via Bergognone, Milano, Italia