LOUIS VUITTON: NYC EXHIBITION
VOLEZ, VOGUEZ, VOYAGEZ
The House of Louis Vuitton gave us a once-in-a-lifetime treat with their new exhibit: Volez, Voguez, Voyagez, (“Fly Sail Travel“) taking us through the history of the brand back to its humble origins.
Located at the old American Stock Exchange Building, 86 Trinity Place – this exhibit transformed a historic building that had not been in use for nearly a decade into a magical experience for all lovers of fashion and the LV brand while providing rich history and facts to those not so knowledgeable in the industry.
Curated like a museum by Olivier Saillard and designed like a high end luxury retail experience by Robert Carson, the exhibition featured ten individual rooms, each a fantastical universe that showcased a part of the Louis Vuitton history.
The brand wanted to remind us of the man who started this successful story rather than Louis Vuitton as a big brand and created an exhibition that celebrated the hard work behind all the glamour. Visitors were able to see wooden tools of the trade used to make the first bags and truly get an understanding of the thoughtfulness and quality with which they were crafted.
The exhibition also included archival items that belonged to Ernest Hemingway, Lauren Bacall, F. Scott Fitzgerald, as well as the Rockefeller and Vanderbilt families.
Saillard said it best in his interview with Vogue magazine,
“Since the beginning of the story of Louis Vuitton himself, it is about travel, about bringing something with you in your trunk, in your bag, and this idea of travel is following the story of motion through trains, boats, planes, but also traveling in dreams, in art. That is for me, the soul of the brand.”
My personal favorite part of this inspiring exhibit was the room dedicated to red carpet moments. In it, you could see haute couture designs by creative directors for the fashion house throughout the years.
Another awe-inspiring moment was viewing displays of collaborations with Louis Vuitton such as, Takashi Murakami, Yayoi Kusama, Jeff Koons and brands like Supreme.
The exhibit had tons of interactive, Insta-perfect moments that were perfectly created to embrace the technological era we live in.
You could do any of the following:
→ Digitally tag LV walls
→ Take photos with filters inspired by each room of Louis Vuitton exhibition
→ Bring Louis Vuitton’s portrait to life with augmented reality
→ Follow an expedition in the middle of the desert with augmented reality
→ Customize a travel trunk with iconic hotel labels
→ Leave a message in the digital guest book
IT WAS GENIUS IN ITS PUREST FORM.
This wasn’t just an exhibit – it was an homage to the past, a celebration of the present and a glimpse into the future of a brand notorious for its extraordinary ability to be consistently ahead of the rest.
In short: a masterpiece.
BRAVO LOUIS VUITTON! BRAVO!
Louis Vuitton – Volez Voguez Voyagez
86 Trinity Place, Stock Exchange NYC
October 27 , 2017- January 7, 2018